Eurostar is set to have a cross-channel rival – but how will travellers benefit?

Everyone I speak to has individual, specific reasons for choosing the existing cross-channel train services over flying. London-based Sales Associate Guillaume, a frequent Eurostar traveller, admires its convenience – “It gets you directly into the centre of Paris [and saves] a lot of time as the border controls are much quicker than airports.” The smooth process through St Pancras International, compared to London’s major airports, is a sentiment Louis agrees with: “It makes travelling easier when carrying larger luggage, as there are no fees. I take the Eurostar at least once every two months for either family or business reasons, and I have been doing so for a few years now. I also appreciate that it is a more environmentally responsible option than flying.”

However, unless Virgin Group’s rival trains transport travellers between the UK and major European cities for a fraction of the cost, which is highly unlikely, it’ll take a series of clever moves from the group to tempt frequent users away from Eurostar’s familiarity. What could possibly tempt Brits in particular to jump ship?

Eurostar has faced no competition on the cross-channel routes for three decadesGetty Images

“The WiFi connection is terrible on board the Eurostar – it never works,” says Guillaume. Faster, more efficient WiFi is one of several things he’ll be looking to Virgin for when the trains launch in 2030 – a sentiment shared by Fashion Editor Jessica Burrell, who uses the route around twice a year on average.

Jessica will be seeking competitive pricing and larger seats – while eyeing up the quality of Champagne on board, naturally. However, the part of Virgin’s latest plans that may prove most attractive to potential customers is the reinstated stops at Ebbsfleet International and Ashford International stations in Kent. The company confirmed that if either station is operational, Virgin trains will stop there. On the plan, Kent County Council Leader Linden Kemkaran said, “It’s a clear signal that Kent matters and that our international stations have a vital role to play in the future of cross-Channel rail. There is a clear economic case for stopping in Kent – we have so much to offer visitors, and the benefits for local businesses and communities are huge.”