Shandor Larenty and George: A viral bond for conservation

With a lion named George as one of his closest companions and millions of followers across TikTok and Instagram, Shandor Larenty may seem like just another internet star. But behind the scenes, he’s anything but typical. His real world is far from filters and algorithms—it’s rooted in science, animal care, and a deep respect for wildlife.

“Growing up around animals sparked something in me that never left,” says Shandor. “Over time, that fascination developed into a deeper commitment to understanding, caring for, and ultimately protecting these animals. What started as curiosity became a career rooted in purpose.”

That purpose has since found expression in his role as Head of Animal Care at The Bothongo Group, which includes the Lion & Safari Park north of Johannesburg. In this multifaceted position, he oversees everything from nutritional planning and enclosure design to breeding programmes and veterinary collaboration. Every aspect of the job points back to a core mission: safeguarding the wellbeing of animals in human care, while supporting broader conservation goals.

The lion named George

Among the animals Shandor works with, none has captured hearts quite like George. Their bond, built over more than a decade, is one of mutual trust and respect—a relationship that’s rare, and never taken for granted.

“Trust is everything, and it’s earned over time through consistency, patience, and presence,” he explains. “With George, that connection has been over a decade in the making. It’s rooted in years of shared space, positive reinforcement, and respect.”

For Shandor, George wasn’t just part of the job—he was a defining moment. “Working with George was pivotal. Knowing he trusted me enough to let me into his world completely solidified my commitment to this path. It’s something that stays with you.”

What wildlife care really looks like

Behind every captivating lion video is a demanding, unpredictable role that’s equal parts practical and passionate.

“There’s no such thing as a typical day, which is what makes the job so rewarding,” says Shandor. “One day might involve reviewing dietary plans, overseeing a medical procedure, or walking an enclosure for inspections. Another might be spent consulting with our conservation teams, updating welfare protocols, or collaborating on a filming project.”

It’s work that constantly shifts between fieldwork and strategic planning, guided by both scientific rigour and instinctual understanding of animal behaviour.

Viral for a cause

Shandor’s digital presence might have catapulted him to global attention, but it’s always been a means to an end—not the other way around.

“It’s a balancing act, for sure,” he admits. “The welfare of the animals will always come first—that’s non-negotiable. But I’ve learnt how to capture moments authentically without compromising their routine or wellbeing.”

For Shandor, social media isn’t just about engagement—it’s about education. “Social media is a powerful tool. It can take conservation messages to millions of people who might never set foot in a park or a reserve. It’s about storytelling, about making people care.”

By showing the personalities behind the species, the challenges they face, and the efforts involved in their care, he aims to shift public perception and spark action.

Advice for future conservationists

For young people dreaming of working with wildlife, Shandor offers grounded advice.

“Be prepared to work hard. This field demands commitment and humility. Start by learning everything you can: volunteer, intern, study animal behaviour, and find mentors who can guide you. But more than anything, respect the animals. It’s not about control, it’s about connection.”

He stresses that animals can sense your intent. “If you’re in it for the right reasons, the animals will sense that—and that’s when the real magic happens.”

A new face for conservation

Shandor Larenty is part of a growing movement of next-generation conservationists who are using digital tools to create real-world impact. His work is a reminder that behind every viral wildlife video is often a deeper story—of trust, care, and commitment to the natural world.

Whether it’s building a lifelong bond with a lion, revising welfare protocols, or filming a quiet moment in the veld, Shandor’s goal remains constant: to make people care.

And if his millions of followers are any indication, he’s doing just that.